Hupmobile – mapping urban mobility lifestyles

Project description

The objective of the HUPMOBILE project is to provide a holistic approach to the planning, implementation, optimisation and management of integrated, sustainable mobility solutions in Baltic Sea port cities. See:

In a subproject (WP3) we are studying the mobility management and the needs of the residents. A PPGIS survey in Turku region managed by Aalto University was carried out to study urban mobility lifestyles of the residents. The online Maptionnaire survey was participated by about 800 respondents.

To identify groups of people with similar neighbourhood preferences and travel attitudes, the research team conducted a cluster analysis of data collected from the survey. Here, the answers of a subsample of 474 respondents who provided answer to all the questions presented in the survey was analyzed. Through a cluster analysis, four resident clusters with distinctive preferences and attitudes were identified, and these clusters are referred to in this report as persona: Pro-sustainable urbanites, Multimodal price-conscious residents, Time-conscious suburbanites, and Auto-oriented residents. More information about the survey results can be found here:

Research themes

Active living and urban lifestyles

Participatory planning

Project details

  • Start date:
    January 1, 2019
  • End date:
    December 31, 2021
  • Location:
    Finland, Sweden, Estonia, Lithuania
  • Funded by:
    EU – Interreg
  • Objectives:
    The study of mobility management and the lifestyles of residents

Project contact

The leader of the PPGIS subproject is prof Marketta Kyttä

Aalto University

Participating partners

Samira Ramezani

Aalto University

Leila Soinio

Aalto University

Tero Haahtela

Aalto University

Mervi Lehto

City of Turku

Juha Jokela

City of Turku

Related publications

Ramezani, S., Soinio, L. & Kyttä, M. (2020).  Mobility management and the lifestyles of residents. Lessons learnt from the Turku region and the implications to the future of the harbour area. Accessed at:

Participatory Mapping Institute
Copyright 2020